Hey Reader,

Apparently spring is here (I haven't seen it yet). It's still cold as shit. Anyways, now's the time that buyers and sellers are coming out of hibernation which means it's a great time for you to make some money.

Try these tips.

1. Pre-approve before you tour

Encourage buyers to complete a full pre-approval, not just a quick calculator estimate before viewing homes.

A properly reviewed application (income, credit, documents verified) prevents surprises during conditional periods and makes offers stronger.

When you insist on real pre-approvals, you waste less time and close faster. It also positions you as professionals who take negotiations seriously.

2. Target life events, not just leads

Instead of chasing cold online leads, agents should focus on people going through life changes; growing families, downsizing retirees, divorces, relocations, renewals.

These moments create urgency. When you consistently check in around mortgage renewals and equity growth, you uncover motivated buyers and sellers before they start interviewing other agents. This builds a predictable pipeline instead of relying on random inquiries.

3. Host educational events

First-time buyer webinars, investor workshops, or “Is now the right time to move?” sessions position realtors as market educators.

In uncertain markets, education builds trust faster than sales tactics. Co-hosting these events with a mortgage expert adds credibility and answers financing questions in real time. Agents who educate consistently attract higher-quality clients who are ready to act.

That's all for today. Until next time.

Have a great day.

Abdoul Traore | Mortgage Agent Level 1 | 416.315.5910 | abdoul@traoremortgage.com | www.traoremortgage.com

Mission35 Mortgages Lic. 12844